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As the literacy program's 2015-16 presenting sponsor, Comerica Bank hosted book drives at local banking centers throughout the hockey season. Fans who brought new or gently used books to these drives had the chance to meet S.J. Sharkie and Sharks players Martin Jones and Joel Ward! All donated books were redistributed to local public schools who earned S.J. Sharkie visits as part of the Reading Is Cool program.

The Reading Is Cool program is a free and unique literacy program focused on public K-5 grade classrooms. This program promotes the importance of reading while sharing the excitement and enjoyment of a good book. Through a multifaceted approach that includes exclusive experiences and incentives, students are encouraged to succeed as individual readers and as a classroom team.